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Instagram Threads Strategy: To Have or To Not.

There’s a new social media app in town: Instagram Threads.


Owned and operated by Meta, the platform is reminiscent of the early days of Twitter.

And in true internet fashion, Threads is already stirring up conversations amongst social marketers, creators, and business owners alike.


Threads on threads are asking how to use the app, what they should post, and how (and if) they should incorporate Threads into their social strategy.


Short answer? Not right now. Later's Social Media Manager, Christine Colling shares, “The main focus should be about educating and entertaining your audience in these beginning stages. No one knows what they're doing yet and there's beauty (and comfort) in the chaos.”

Just like any new feature or product release, there’s a natural learning curve. Adopting something new doesn’t (and shouldn’t!) happen overnight. Especially if you're a small business owner or a social media team of one.


If you are ready to navigate the world of Instagram Threads, here are three tips to get you started:

  1. Experiment and Explore the App

  2. Connect With Your Community

  3. Take Your Time


Tip #1: Experiment and Explore the App

Threads is new for everyone — we're (all 30M of us) learning together. So, downloading the app to discover what's in store is the first step.


At this stage, it’s all about being an early adopter, scrolling, and getting to know the interface.


With how new Threads is, it’s an exciting opportunity to experiment and test new ideas. So, if you’re looking to connect with like-minded people, be sure to interact and engage with relevant accounts to see more of their content on your Threads feed.


Tip #2: Connect With Your Community

Consider Threads another way to connect and engage with your community. Due to the nature of the app, there’s a high chance your Instagram followers will cross over to follow you on Threads too. So, you can start connecting with them right away.


The best way to do this? Continue doing what already works for your brand (but experiment with more text-focused content).


Tip #3: Take Your Time

Three words: don’t overthink it.


For now, set up your Threads profile so users can easily follow you, and then post when you're ready. Remember, there’s no pressure to share the right content or have a Threads strategy set in stone — especially if you're at capacity managing other business-as-usual platforms (or feeling overwhelmed!).


In these early stages, you can expect to see new feature updates and rollouts in the coming months, weeks, and even days. Instagram's CEO, Adam Mosseri, recently shared that users can expect to see recommendations and trend-related features at some point in the future.

And on Threads, he's been responding to questions about chronological feeds, hashtags, messaging, and more.


To end with some final thoughts from us:

“Sign up, don't be too serious with your content, and engage with other like-minded people and brands. We'll all just wait and see how this social platform develops.”

Want to learn more about Threads, and how to use it for your business? Book in a 1:1 training session with us today here.

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