Truth be told: we’re always looking for ways to get more visibility on our Instagram posts.
And with the introduction of Instagram's Favorites Feed, users can now curate their own chronological feed with accounts they love.
So, how can you secure a spot on your followers’ exclusive Favorites list? We’re sharing three ways to improve your chances — and how the feed can lead to a boost in engagement — below.
What Is the Instagram Favorites Feed?
Instagram's Favorites Feed is a chronological feed with content from a curated list of accounts. Emphasis on curated.
With this particular feed, users can cherry-pick up to 50 accounts — like their besties or favourite creators — to make up their Instagram experience.
In other words, it puts control into the hands of users.
And the best part? According to Instagram, posts from accounts in the Favorites Feed will also show up higher in users' Home feeds (indicated by a star).
This is huge for brands and creators, as it means an extra boost in visibility.
And as we know, an increase in visibility = increased engagement and growth on the platform. 🤝
Can You See Who Adds You to Their Instagram Favorites List?
The short answer: No. Much like the Close Friends list on Instagram Stories, no one can see who’s been added to a Favorites list. The only person privy to this feed is the user who creates it.
3 Ways to Get on Users’ Instagram Favorites Feed
Now that we know Instagram’s Favorites Feed gives content an extra boost in visibility, here are three ways to land a coveted spot:
Create Consistent, Quality Content
Include a CTA
Ask Followers to Add You
#1: Create Consistent, Quality Content to Land on Favorites Feed
Say it with us: consistency is key! And there’s no denying the power of consistency on Instagram.
Producing quality content (on the regular!), builds trust and will make followers naturally want to keep up with your account.
In other words, they'll never want to miss a post from you — keeping you top of mind when they are curating their Favorites list. That being said, posting consistently isn’t the easiest thing to do.
#2: Include a Call-To-Action (CTA) To Be Added to the Favorites Feed
To increase your chances of being added to users' Favorites Feeds, a clear call-to-action (CTA) in your content can make a big difference.
It can be as simple as including a CTA in your caption, the on-screen text of a video, or a combination of both, to encourage users to take action.
To make CTAs even more effective, let followers know what they stand to gain by doing so.
It can be as simple as saying: “Add my account to your Favorites Feed so you never miss upcoming promotions or releases!”
PRO TIP: Use eye-catching emojis, capital letters, or symbols to make your CTAs stand out.
#3: Ask Followers to Add You to Their Favorites Feed
If you want your audience to add you to their Favorites, all you have to do is ask.
While this approach might sound super obvious, asking your followers to add you to their Favorites Feed is the easiest (and most surefire!) way to see results.
Whether you pose the question through Instagram Stories, a feed post, or a Reel — use your content to speak directly to the people!
And there you have it, three ways to secure a spot on Instagram's Favorites Feed, increase visibility on the app, and boost engagement.
Talk about exclusive perks!