Hi, I'm Jess!
YOUR SOCIAL MEDIA & CONTENT EXPERT
Proud introvert, potato lover, and a lot cooler on the internet.
I'm also your friendly neighbourhood social media expert, and with over 6 years experience in the social media world, I get that social media takes time, and can be hard!
I'm on a mission to make social media simplerthan it is, take away the time suck and help you attract more of your ideal clients with ease.
Put simply, I live and breathe social media, so you don't have to.
Here's my story...
I've been helping time-poor business owners share content more effectively and gain confidence in their social media marketing for over four years now.
You could say I'm a true born entrepreneur- with two self-employed parents, I was practically born into the business world. But after a crack in the fashion industry, I decided my true passion lied in social media.
Just like you probably have done, I started my business on a whim, in the search for more freedom (in my time, creativity and energy) and a drive to do what I love every day for the rest of my life, and in the rumpus room of my family home, Socially Squared was born.
I love all things social media (always have, and probably always will) and my passion lies in helping businesses navigate through the mysteries of social media engagement and helping small business owners turn their passion into dollars, with growth strategies, content creation and community building.
When I'm not working in my business, you can find me baking gluten free treats, spending time with my 2 dogs and cat, thrift shopping, hunting for the best acai bowl and reading the latest TikTok book recommendations.
I am an active Business Member of the largest Business Network in the Sutherland Shire - ShireWomen, where I regularly assist other members with their social media issues.
My skills, from having my own very successful fashion blog and creating content for top brands like Lancome, Cotton On and more, to working with a wide varieties of small to medium businesses in social media management, allow me to assist businesses in communicating their brand effectively through social media, building genuine connections with their ideal clients to convert them into paying customers and providing imagery that speaks to audiences.
In my business, I've turned Reels into high-quality community engagement, turned DM's into $1000 contracts, and turned Stories into sales. I've created a business that gives me the freedom I want to have in work, my time and life, and now I want to do the same for YOU!
I'm here to help you show up and stand out with ease.
CLEAR, CONFIDENT STRATEGY
We strip back the noise and build a simple, smart content plan that feels aligned - not overwhelming. You’ll know exactly what to say, when to show up, and how to connect with the right people without second-guessing every post.
CONTENT THAT REFLECTS YOUR EXPERTISE
No more blending in. We craft content that captures your voice, showcases your talent, and positions you as the go-to in your space - all without forcing you into trends or strategies that don’t feel like you.
SUPPORT THAT ACTUALLY FEELS SUPPORTIVE
350,145
20,673
156,490
235,908
Whether it’s a VIP Day, 1:1 training, or management, you're never left to figure it out alone. We work alongside you to build momentum, stay consistent, and show up in a way that's sustainable - not stressful.
The Proof is In The Numbers!
I have worked with small business owners, service providers, and creatives from around Australia. Here’s a sneak peak of what I’ve accomplished, and what I can do for you and your business!
100+
7000 +
150+
CLIENTS I'VE WORKED WITH
CONTENT CREATED
5 STAR REVIEWS
Why Work with Jess?
You won’t get handed a confusing content plan or left to figure it all out yourself. I break down exactly what you need to say, post, and focus on - so showing up online actually feels simple (and a lot less stressful).
No cringe, no cookie-cutter captions. We create content that reflects your voice, your brand, and your expertise - so you attract the right people and feel good about how you're showing up.
I work with you, not just for you. Whether you’re DIY-ing with a plan or handing it over completely, you’ll always feel supported, heard, and like you have someone in your corner who truly cares about your growth.
Our Values
We're all about showing up as who you are, not who you think you should be. We bring authenticity into all that we do; communication with clients, our services, onboarding, our online content, our approach to marketing... you could even say we're like a pie baked from scratch- genuine right to it's core.
There's no business without our amazing clients and community, and those relationships wouldn't exist without prioritising and nurturing connection in our business. We love to foster deep connections with our clients, and when you come on board with Socially Squared, you're more than just a checkbox on a list. We become your biggest fan, a friend, and a partner.
From providing endless education to our followers and clients for their growth, to always investing in personal and business growth ourselves, our philosophy is that there's always something to learn. Call us nerds, but a lil learning, and an abundance mindset never hurt anyone. (At least we'd be the coolest nerds on the Internet though)
Authenticity
Connection
Growth
