Using Videos to Boost Engagement...


In the last five years, consumers have become more content greedy when it comes to social media platforms.


The rise of Youtube, Instagram, and now TikTok allows users to create videos of all kinds, which means audience members begging for more. Instagrams and TikToks user feature of uploading short and snappy videos is a massive benefit as it increases engagement and viewership, plus aids in the growth of following.


It has helped boost influencer profiles massively by reaching out to more viewers, therefore businesses should utilise adding video content to their profile. Instagram is so much more than just amazing photographs now. It’s all about the catchy videos. Keep reading to find out why.


  1. Broadens Reach By adding video content to your feed it expands your reach to more consumers which in turn adds viewership.

  2. Allows More Creativity There are so many video trends going out, why not get involved by allowing your creative juices to get flowing.

  3. Boost Organic Engagement It shows that consumers naturally engage with this type of content. They will share with friends, comment, and like if they relate to it.

  4. It’s Cheap Have a smartphone? Then you can nothing can stop you.

  5. Alter to your Business The great thing about making videos is that they can be created specifically to suit you and your business.

Feel like you can make some videos now? But stuck on some general themes for video ideas? You can always scope the top video trends by scrolling on your own page in the discover section. But here are some ideas to get you started.


  1. Your product or service being used as a tutorial type video

  2. Behind the scenes of the process

  3. Classic Q & A about your business


You’ve got the ideas, you’ve got the smartphone, now start shooting those videos to grow your engagement. Want help getting started? Contact Socially Squared to see how they can help you today.


Written by Kirsty Panting


5 views0 comments

Recent Posts

See All