How To Spice Up Your Social Media Game

Let’s face it - social media can get stale fast. If your posts are starting to feel repetitive or you're seeing less engagement, it might be time to shake things up. With constantly changing trends and algorithms, staying fresh on social media is not just nice - it’s necessary.

Here’s how to spice up your social media game and keep your audience coming back for more.

1. Switch Up Your Content Types

Posting the same type of content every week can lead to “content fatigue.” Add variety to your feed by mixing things up:

• Videos & Reels – Great for storytelling and behind-the-scenes moments.

• Carousels – Ideal for how-tos, tips, or before-and-after stories.

• Polls & Quizzes on Instagram Stories – Boost engagement with interactive content.

• User-Generated Content (UGC) – Share posts from your customers or followers.

• Live Sessions – Host a Q&A, tutorial, or behind-the-scenes livestream.

👉 Pro Tip: Use a content calendar to rotate between formats consistently.

2. Tell Better Stories

People remember stories, not sales pitches. Use storytelling to connect emotionally with your audience.

Instead of “Buy our new candles,” say: "We created this scent to remind you of cozy Sunday mornings with coffee and soft jazz in the background."

Stories add depth to your brand and help followers relate to what you offer.

3. Use Trending Audio and Challenges

If you're on TikTok or Instagram Reels, hop on trends while they’re hot. Using popular sounds and participating in challenges can expand your reach, show off your brand's playful side and is completely free to use!

Just make sure it aligns with your tone - don't force a trend that feels off-brand.

4. Give Your Visuals a Refresh

Sometimes a design upgrade is all you need to catch attention again.

• Try new color palettes or fonts

• Use consistent but creative templates

• Hire a graphic designer or explore apps like Canva or Adobe Express

• Post high-quality photos - especially if you’re a product-based business

  
  

Remember: social media is a visual space. Strong visuals = more scroll-stopping power.

5. Engage Like a Human

Stop sounding like a robot. Write captions the way you’d talk to a friend. Also:

• Respond to comments with personality

• Ask thoughtful questions in your posts

• Tag other brands, customers, or collaborators when relevant

  
  

Social media is social. The more you engage, the more others will engage back.

6. Involve Your Audience

Create content with your community, not just for them. Try:

• Hosting contests or giveaways

• Featuring customer testimonials or product photos

• Asking for opinions in your stories or polls

• Creating a “choose your own adventure” style post where users vote on outcomes

  
  

People love to be part of the process.

7. Get Strategic with Hashtags and SEO

Boost discoverability by using niche, relevant hashtags and optimising your captions for keywords people might search to help get those clicks.

Think beyond #love and #instagood. Use location-based hashtags, industry-specific tags, or branded ones like #MyBrandStyle.

8. Collaborate with Social Media Creators or Influencers

You don’t need a celebrity budget. Micro-influencers (with 1,000–10,000 followers) often have high engagement and loyal communities.

Find creators who align with your values and audience, and explore simple partnerships - product swaps, shared giveaways, or guest content. 

Note: this may not work for your business. Think about this one carefully. 

9. Review Your Insights - and Adjust

Look at your analytics. What posts performed best? When is your audience most active? What gets the most saves, shares, or clicks?

Use that data to double down on what’s working - and drop what’s not. 

Social media success isn’t about doing more - it’s about doing it smarter and more creatively. By staying flexible, testing new ideas, and bringing real personality into your content, you’ll not only stand out - you’ll grow faster and have more fun doing it.

So, ready to spice things up? Socially Squared can help! Contact us today.