You're Not Lazy -
You're Just Lacking the Right Tools
You want to show up online but:
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Your schedule's packed and content keeps slipping to the bottom of the list
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You care about your brand - so throwing up random posts isn't an option
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Content feels ways harder than it should
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You're full of ideas, but without clear direction or usable assets everything stalls
It's not lack of effort. It's a lack of support, structure and ready to go content
I've Been Right There - and I know the Way Through
I know what it's like to juggle client work, deadlines and the constant pressure to stay visible online - all while running a service based business. It's not that content doesn't matter...it's just that it always seems to fall to the bottom of the list.
After working with hundreds of service providers, I've seen it over and over: it's not a lack of ideas. It's a lack of clear direction, usable content and the time to pull it all together.
That's where I come in.
With a blend of strategic thinking and creative execution, I help you create content that not only looks great -it works. Every asset is built to support your brand, your offers and your real life workflow. No overcomplicated trends. No one size fits all plans. Just purposeful, on-brand content you can actually show up with - consistently.
Purposeful Content, Without the Overwhelm
Whether you need a one-time refresh or ongoing support, these offers are built to give service providers the content foundation they've been missing - with zero fluff and full alignment to your brand.
Content Capture Sessions
A one-time, guided shoot to capture on-brand video in a single focused session. Perfect as a seasonal refresh or paired with a strategy Intensive.
Video Editing
Social-first, scroll stopping edits that reflect your brand and voice. Offered as a one-off batches or ongoing support - so you can stay visible without DIY-ing a thing.
Digital Asset Creation
Branded templates, graphics and visuals designed to make content creation easier, faster and on-brand. Available as a standalone packages or add-ons to other services
What Happens When Your Content Finally Supports Your Business?
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You stop staring at a blank screen and start posting with confidence - because everything on-brand, ready and actually usable
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Showing up online feels lighter, easier and more aligned with the quality of your work
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You feel organised and in control, with a reliable bank of assets to pull from (instead of scrambling last-minute)
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You regain mental space and momentum - no more overthinking, just more time for the work that actually pays you
This isn't just content. It's clarity, consistency and confidence - delivered
Here's What to Expect
A smooth, collaborative process designed to respect your time and deliver exactly what you need - no filler no fluff.
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Onboarding & Clarity
After you say yes, you'll complete a short onboarding form so I can get to know your business, goals and content needs. This sets the direction and saves time -
Planning & Alignment
We'll align on messaging, priorities and outcomes through a detailed questionnaire - so everything we create is intentional and brand aligned -
Creation & Build
Here's where the magic happens. Whether it's strategy, content or digital assets everything is built with usability and quality at the core -
Review & Refine
You'll review the deliverables, share feedback and we'll tweak where needed until everything feels just right -
Handover & Next Steps
You'll receive your final assets or plan, plus guidance on how to actually use them - so nothing sits in a folder gathering digital dust
Meet Jess - Your Friendly (and Strategic) Social Media Sidekick
Hi, I'm Jess!
Director of Socially Squared. Proud introvert, potato lover and your friendly neighbourhood social media expert. I'm a lot cooler on the internet, but I'm also deeply experienced in making content work in real life.
With over 6 years experience in the social media world, I know how overwhelming it can feel to keep up, stay visible and still run your business.
That's why I'm here.
I'm on a mission to simplify content creation, save you serious time and help you attract more of your ideal clients - with ease.
Put simply? I live and breathe social media so you don't have to.
This Is For You If...
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You're an established service provider who knows your work is solid - and you're ready for your marketing to reflect that
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You value clarity, professionalism and thoughtful strategy over quick fixes or trends
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You're ready to make decisions, follow a plan and actually use the content we create
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You want support that fits around your client work - not something that adds to your own workload
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You already believe in the power of marketing — you just want it to feel clearer, lighter and more effective
Here's How It works
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Book Your Spot
Choose the service that fits your needs and secure your session. -
Get Clear & Aligned
Fill out your onboarding form so we can tailor everything to your brand and goals. -
Capture & Create
We dive into creation - whether it's a shoot, edit or design - with strategy at the core. -
Receive & Show Up
You get final assets you can use right away - no stress, no guesswork, just content that works.
Real Results from Real Service Providers
"Thanks so much for your support and work on a 3 month content strategy. Loved working alongside you as another digital peer who just gets it. It was very easy and fun and the process was perfect solution for my business."
- Katrina Dancer
"Jess is great. She's clear, organised and super down to earth. She knows all the right questions to ask and helped me produce social media content that was focused and targeted for my photographer business. 100% recommend her"
- Rachel
"It was such a lovely experience working with you, Jess! I had so much fun during our video shoots. The strategy and amazing work you did with our social media was very appreciated. We saw great improvements in engagement and conversations - which was our pain point before coming to you. I also love how much time and money you invest in your own development - it directly reflects in the outcomes for your clients. Keep up the great work!!"
- Saba, Cat Behaviourist
Got questions? We've got answers.
How is this different from what I've already tried?
Most content help gives you templates or advice, This is built for you - your business, your voice, your real world workflow. It's practical, purposeful and rooted in what actually works for service providers.