Do you collect customer feedback on Instagram? If not, you should be!
Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want.
The first step? Listening.
In this blog post, learn how to collect customer feedback on Instagram, turn audience insights into action, and grow your community.
Why Collecting Customer Feedback on Instagram is Important
Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands.
With this in mind, listening and engaging with your community can differentiate you from other brands on Instagram (in a good way!).
Your audience wants to feel like they’re having a two-way conversation with you, rather than being solely spoken to. Encouraging and responding to comments, questions, and even acknowledging feedback can be a great way to show that you’re actively listening, which will increase brand loyalty and trust. And as you collect feedback, you can use it to influence your content strategy.
Businesses and influencers alike can use Instagram as a tool for testing interest in new products or services, recognizing what your audience loves, and what they could do without.
The great thing? This valuable feedback is free, and right at your fingertips! All you need to do is find the best way to use it for your business.
How to Collect Customer Feedback on Instagram Tip #1: Use Instagram Stories Tools
With so many interactive stickers to choose from, Instagram Stories are a great way to collect customer feedback. Here’s a quick overview:
#1: Question Sticker
The question sticker gives you the opportunity to ask direct questions and collect feedback from your community.
You can also use the question sticker to encourage your community to ask you questions. Reply to each question privately in your Direct Messages, or turn it into public Q+A content.
#2: Poll Sticker
With the poll sticker, you can collect feedback from your audience in an easy, quick, and engaging way. Polling your customers gives you insight into the products your audience is either interested in, excited about, or prefers.
Use poll feedback to craft future posts — for example, Clare, who is an interior designer, could poll her audience around their favourite shade of pink, and then could create more content that features homes with different shades of pink.
Why do we love the poll sticker? Because with the tap of a finger, your audience chooses their favourite option in a few seconds, instantly giving you their feedback — no writing required!
TIP: Avoid “Yes” or “No” questions in case the responses are overwhelmingly negative. Instead of, “Do you like our latest colour?”, compare products — “Choose your favourite paint colour.”
#3: Quiz Sticker
You can use the quiz sticker to gain valuable feedback about your audience by using it as a mini-survey.
Similar to the question sticker, brands can also use the quiz sticker to survey their audience about future products. A pizza company could survey their community’s favourite toppings, and use the feedback to help them develop a new recipe. Pineapple and red onions, anyone?
#4: Slider Sticker
The slider sticker is another quick tool for collecting feedback from your community, and it can be adapted using emojis.
Using a sliding scale lets you gauge how much your community loves a product, and you can use the feedback when creating products in the future.
It’s an easy way to learn even more about your audience, and you can change the emojis as you see fit, so have fun with it!
How to Collect Customer Feedback on Instagram Tip #2: Ask Questions in Your Captions
Writing a good caption is no easy feat, but it is one of the best ways to encourage feedback from your audience.
And asking questions in your captions is a great way to spark discussion and collect customer feedback — it’s a win-win!
Your audience will feel involved in the decision-making process, and their feedback will let you know what product they’ll absolutely love.
Another way to collect feedback is by creating an Instagram carousel post and asking your audience to choose their favourite option in the caption of the post.
It’s a low-effort way for people to engage with your content and help you gain valuable insight into what resonates with them most.
Moral of the story? Asking your customers questions is a great way to get a pulse check on what they enjoy, and to collect feedback for future content (or products).
How to Collect Customer Feedback on Instagram Tip #3: Encourage & Monitor User-generated Content
User-generated content (UGC) can be leveraged to create a visually appealing Instagram feed, and it can also be a great way to collect feedback about your brand.
With a branded hashtag, you’ll get insight into your community and see the content they’re creating about your brand. But most importantly, you’ll be able to spot the most popular products people are using.
By monitoring your UGC, you can gain great insight into which products are the most Instagrammable, and also monitor what people are saying organically in the captions and comments.
Encouraging your audience to use your branded hashtag creates a stronger sense of community, allows others to discover your brand, and collect feedback about what they’re loving (or not loving), without you having to ask.
You can also use UGC reviews about your brand to inspire more feedback.
Using UGC in your posts establishes trust — spotlighting a customer’s positive feedback can encourage others to organically share their own, and influence potential customers to buy your product.
How to Collect Customer Feedback on Instagram Tip #4: Create Engaging Video Content
Creating engaging video content, like Reels, helps humanize your brand and verbally encourages participation and feedback in the comments.
The outcome? Consistent views, an engaged community, valuable feedback to inform her content strategy, and another tool to sell your services.
TIP: Video content should always aim to be educational, entertaining, or both. It will keep people interested, and associate your brand with video content they can look forward to.
Listening to your audience, collecting their feedback, and implementing changes based on what they have to say, is an effective way to show that you care about their opinions. And with both ears open, the insights you’ll learn can strengthen your content strategy and help your community grow.