So you have nailed down your brand vision and message… amazing!!
That means it’s time to categorize the content you will create into different categories. You probably are thinking, why is this so important? Well, it helps to keep the original vision you had in mind, intact and consistent throughout every single post you share, not steering away from who your business really is.
If you’re still stuck as to how these categories work, let me give you an example. Besides running Socially Squared, I have my own blog, called Molly and Gizmo. On Instagram, I post about fashion and lifestyle, so therefore, these would be my categories. Sub-categories that fit into my feed encompass everything from styling shots and food spots to favourite accessories and fashion tips.
You don’t have to define yourself into one niche, for example, you may be a business consultant who’s got a keen interest in all things tech, so your post categories would fall into business and tech, with sub-categories about business tips, new business news, tech news, tech quotes and more! Don’t stress if your brand falls into a few categories, it just matters what you like and what you want to share around your vision, but simplifying your brand helps your focus and fully understand the followers your are trying to target.
When you’re trying to think of new ways to connect with your audience and provide original, engaging content that fits within your vision, make an ideas list. And what’s my biggest tip for doing so? Think outside the box. What information do you have that no one else is sharing? What is your secret ingredient? Once you begin posting to your social media, you’ll start to notice from your list what performs well and draws your audience in. Listen to them, as they will help grow your brand’s online presence and give you an ideas about what to stick with.
Still stuck for ideas? Here is a bit of inspiration to get your creative juices flowing:
Health: Post about favourite workout gear, food and nutrition suggestions, workout routines, progress reports and case studies, before and after posts, recipes, how you love to exercise.
Finance: Post about money saving tips, financial news, case studies, advice about buying and selling property, fun finance facts, testimonials
Building and Decorating: post past work you’ve done, interior styling tips, advice on colours and textures in homes, decorating ideas, testimonials, work that you love and want to replicate, advice for building and decorating a home.
Fashion and Beauty: client work you’ve done, new pieces in store, seasonal trends, styling tips, tutorials, how to take looks from day to night, makeup and hair tips, flatlays of products.
Once you have your categories and sub-categories narrowed down, it will be easier for you to generate ideas for content. Seeing your ideas mapped out is so helpful for sparking new, creative ideas.
Different types of influencers can serve different needs for your business. But in creating an effective influencer strategy, you firstly need to understand the appropriate way of dealing with them.
If you are thinking about working with an influencer to promote your new product, take this into consideration first: good influencers who have real influence (even if they have only a few thousand followers but have great engagement across their posts) are worth paying for.
So, let's say you own a scarf company, and gift an influence one scarf worth $24.95, but you wish to have the influencer create 3 different posts. That's not really a fair deal to them, as you will get a lot of reach and exposure for your brand, but, realistically, they are only being paid $24.95 for all their efforts.
But you're probably still thinking... but how are they going to grow my business?! Well, let me explain. Influencers can be categorised into four main areas: macro, mid, micro and nano, and from these categories, they can serve your business in a variety of ways:
So, in conclusion, if you're looking to hire an influencer to promote your product or service, and they ask you for payment to do so, pay them. Invest in them the same way you would invest in other traditional mediums of promotion.
If you wish to learn more about influencer marketing, how to find the right ones to work with, or how much to pay them, feel free to get in touch, we'd love to assist you in finding suitable bloggers and influencers fit for your brand.
Does social media leave you well and truly speechless? Are creating original and interesting captions just the worst thing ever?
No more stress, my friends, I have a solution. I have developed a Caption Starters guide for business owners. With 30 questions developed to ignite more thought and understanding behind the content we share on Instagram and Facebook, this guide is the perfect assistance in creating thought-provoking and engaging social media captions.
This guide is filled with examples as well, to show you just how you can use each starter in relation to specific images.
To download the guide, visit the resources page on our website or click the button below and grow your captions today!
And so it is! The Socially Squared blog is here!
I can't wait to be able to use this as a platform to share tips and advice regarding social media, and allow you to learn a few things here and there.
If you have any questions regarding social media, that you would love to see me write about on this blog, please feel free to leave a comment below or message me on my social media, or even throw me an email!
In the meantime, don't hesitate to go and follow my social media pages and catch up on all things social over there... I'm trying to be a good role model and be more active over there because after all, that's what I do.